I build systemsthatsave you hours.answer enquiries.free your team.earn their keep.: save you hours, answer enquiries, free your team, earn their keep.
I help business owners actually use AI to grow. Not in theory. In practice, with a real website, real traffic and systems that run without you babysitting them.
One playbook, built around what makes you money.
I start with where your money actually comes from, then build the website, SEO, ads and AI tools around it. It all works together, so you’re not juggling five platforms and a YouTube tutorial at 11pm.
Workflow automation
The repetitive work your team does every week, handed to systems that run on their own.
AI content strategy
A clear plan for what to publish, where, and why, before anyone writes a word.
Content production
One good piece of content turned into many, in your voice, with a human edit.
Websites and ecommerce
Fast, secure sites that turn visitors into enquiries and sales.
Google Ads
Campaigns that bring in qualified leads without burning your budget.
Analytics and iteration
A monthly look at what is working, what to scale and what to stop.
Systems that earn their keep.
A monthly specials engine for a building supplies yard
Every month the yard runs a new specials flyer. I turned it into a repeatable pipeline: one flyer in, an updated specials page, a blog post and Google Business Profile posts out.
A booking system for an airport parking operator
A custom booking system connected to a third-party parking platform through its API, built from scratch instead of an off-the-shelf plugin.
Off WordPress and onto a fast static site
A brochure site weighed down by years of out-of-date plugins, rebuilt as a lean static site with no database to attack and nothing to patch.
This website, rebuilt without WordPress
After one too many security alerts, I moved my own site off WordPress. Same posts, same addresses, a fraction of the weight.
Things I’ve built for myself.
I don’t just advise. I build and run online businesses of my own too.
Article and Design
Freelance smarter, not harder. Be strategic, and start part-time.
Courses, guides and community for people building a freelance service business alongside a full-time job or study.
(opens in a new tab)Discover Mt Apo
Guided climbs of Mount Apo, the Philippines’ highest peak.
Tour packages led by experienced mountaineers, with local knowledge of the trails, the indigenous communities and the mountain’s ecology.
(opens in a new tab)Notes on AI, business and doing the work.
Access Isn’t the Advantage Anymore
Google Maps didn’t put taxi drivers out of business. It created Uber. Home printers didn’t kill print shops. Print shops just moved upmarket. YouTube didn’t…
You Need Something That’s Yours
It’s 2026. I’ve started asking inconvenient questions again. That’s usually how something useful begins. Let’s call it an awakening and move on. Ever notice…
How Native AI Autonomy Is Reshaping Your Business
Why does this matter now in Australia or worldwide? If you run a service business, creative studio, or property/investor services operation in Australia…
Got a process that eats your week? Let’s fix it.
Tell me what your team does over and over. I’ll show you what can run on its own, what it would cost, and what you’d get back.