I build systemsthatsave you hours.answer enquiries.free your team.earn their keep.: save you hours, answer enquiries, free your team, earn their keep.
I help business owners actually use AI to grow. Not in theory. In practice, with a real website, real traffic and systems that run without you babysitting them.
One playbook, built around what makes you money.
I start with where your money actually comes from, then build the website, SEO, ads and AI tools around it. It all works together, so you’re not juggling five platforms and a YouTube tutorial at 11pm.
Workflow automation
The repetitive work your team does every week, handed to systems that run on their own.
AI content strategy
A clear plan for what to publish, where, and why, before anyone writes a word.
Content production
One good piece of content turned into many, in your voice, with a human edit.
Websites and ecommerce
Fast, secure sites that turn visitors into enquiries and sales.
Google Ads
Campaigns that bring in qualified leads without burning your budget.
Analytics and iteration
A monthly look at what is working, what to scale and what to stop.
Systems that earn their keep.
A monthly specials engine for a building supplies yard
Every month the yard runs a new specials flyer. I turned it into a repeatable pipeline: one flyer in, an updated specials page, a blog post and Google Business Profile posts out.
A booking system for an airport parking operator
A custom booking system connected to a third-party parking platform through its API, built from scratch instead of an off-the-shelf plugin.
Off WordPress and onto a fast static site
A brochure site weighed down by years of out-of-date plugins, rebuilt as a lean static site with no database to attack and nothing to patch.
This website, rebuilt without WordPress
After one too many security alerts, I moved my own site off WordPress. Same posts, same addresses, a fraction of the weight.
Things I’ve built for myself.
I don’t just advise. I build and run online businesses of my own too.
Article and Design
Freelance smarter, not harder. Be strategic, and start part-time.
Courses, guides and community for people building a freelance service business alongside a full-time job or study.
(opens in a new tab)Discover Mt Apo
Guided climbs of Mount Apo, the Philippines’ highest peak.
Tour packages led by experienced mountaineers, with local knowledge of the trails, the indigenous communities and the mountain’s ecology.
(opens in a new tab)Notes on AI, business and doing the work.
How to set up a Google Business Profile properly: an Australian checklist
A plain checklist for setting up a Google Business Profile in Australia, plus the mistakes that get profiles suspended or ignored.
Access Isn’t the Advantage Anymore
When everyone has the same AI tool, the tool stops being the edge. The money moves to the systems that make it work reliably for a business at scale.
You Need Something That’s Yours
Life can be perfectly fine and still feel off. Why owning something of your own, like a side business or a body of work, gives you options and calm.
Got a process that eats your week? Let’s fix it.
Tell me what your team does over and over. I’ll show you what can run on its own, what it would cost, and what you’d get back.